Brian K. McNeill's books reflect decades of experience helping entrepreneurs, sales professionals, and service providers communicate their value, sell with confidence, and earn more. Explore his books below, from the foundational principles of The Shortcut! to his newest approach to conversational, story-driven selling in Never Pitch.
Your newest book challenges one of selling's oldest traditions: the pitch. Modern buyers don't want to be an audience; they want to be part of a conversation. Never Pitch teaches entrepreneurs and salespeople how to stop memorizing presentations, tell their story naturally, communicate their value, and confidently ask for the business.
A direct challenge to the hesitation that keeps entrepreneurs from asking for the business. Brian addresses the mindset and behaviors that separate those who earn from those who don't.
Written specifically for financial professionals, this book addresses the costly sales mistakes that can hold advisors and other financial-service professionals back. It teaches them to improve their client conversations, communicate more confidently, eliminate damaging sales habits, and ask for the business more effectively.
A practical guide to the words, phrases, and conversational approaches that help sales professionals communicate with clarity, confidence, and purpose — in every stage of the sales process.
A concise guide to some of the most important principles Brian has learned about selling, communication, influence, and getting people to say yes.
Featuring Mr. Randall the Rhino, this book uses the rhinoceros as a model for entrepreneurship: determined, thick-skinned, focused, courageous, and willing to charge toward the goal. It combines business lessons with Brian's philosophy of confidence and persistence.
Mr. Randall the Rhino demonstrates the characteristics successful salespeople need: persistence, resilience, courage, confidence, and the willingness to keep charging forward—even after hearing no.
The hands-on companion to The Shortcut! Designed to turn sales ideas into action through exercises, questions, and practical activities that help readers apply the principles to themselves, their businesses, and their sales conversations.
A practical book about one of the most important—and often most uncomfortable—moments in selling: confidently asking for the business. It teaches readers how to move from a good conversation to a decision without fear or awkwardness.
The Fastest Route to Selling Your Services Better Than You Ever Have Before, So That You Earn More Money Than Ever Before
Brian's first book lays the foundation for his sales philosophy: helping service professionals and entrepreneurs communicate their value, sell themselves more effectively, and increase their income.
